Technology today is so affordable and prevalent, many people may be wondering – why should I spend money to rent out a recording studio when I could just record a podcast myself?
And the truth of the matter is that no one NEEDS to rent time at a professional recording studio in order to make a podcast. At the bare minimum, all you really need is a cell phone with an audio recording app or camera to record a podcast. In fact, the barrier of entry to podcasting is so low, pretty much anyone with ANY type of recording device – cell phone, tablet, computer, etc. – can easily make a podcast.
But if you want to play with the big boys and produce a podcast on a professional level, THAT’S where a good recording studio can come into play.
The biggest advantage is the equipment that a studio can offer its clients. Yes, if you’re willing to invest in your podcast, you can spend the money yourself to get a mixer, broadcast-quality microphones, and a video camera that can shoot in 4k or 6k resolution. But if you start adding guests or co-hosts to your podcast, that equipment bill can get rather large rather fast!
Recording studios usually have the best and most up-to-date equipment, and they spend the money on it so you don’t have to! You and your guests can come in, whenever you want, and utilize top-of-the-line audio and video equipment to record broadcast-quality podcasts.
But beyond the excellent equipment available to you, being able to physically be present with co-hosts and guests while recording your podcast makes a HUGE difference in the fun and interactivity of your show. Yes, having everyone call in remotely through Zoom or Skype is fine, but nothing beats the interpersonal reactions from everyone being in the same space together while recording. A professional podcasting studio is set up to maximize your interaction with your guests and co-hosts, and that energy really translates to your audience when they listen to the finished product!
A good podcast studio is also set up for video recording as well. This means it will have professional-grade studio lighting and multiple high quality cameras to cover everyone participating in the podcast. It should also offer ways to visually brand your podcast, such as digital signage to display your logo, or colored backdrops or lighting to give your podcast a unique look and feel. Adding video to your podcast will also take your recording up a notch, give it that high-end look that podcasters like Joe Rogan enjoy, and allow your podcast more discoverability thanks to video platforms like YouTube and TikTok. Any podcasting studio worth its salt will offer you video recording, and not just on one camera, but multiple cameras as well.
Using a podcasting studio will also give you access to experienced technicians and engineers who can oversee your recording session and ensure that you get the pest possible audio and video quality you can for an amazing end-product. And make sure the recording studio is professionally sound treated to enhance the audio quality of your recordings! Nothing is worse than being interrupted by outside noises or having lots of echo in your final recordings.
Probably the biggest objection to using a podcasting studio to record your podcast in is the price. But if your podcast sounds amateurish with low-quality recordings, it’s going to be more difficult to build an audience and get advertisers or sponsorships. When you release a professional product, more people will want to listen to you, and more sponsors will want to advertise on your show. So making an investment in your podcast to produce something that is as professional looking and sounding as possible will actually be paid back eventually! But beyond this, find a studio that is willing to work with you and your budget. Even a little investment goes a long way!
And finally, a good podcasting studio can offer services that you may not want to do (or be able to do) yourself. Things like editing, mastering, publishing, and marketing can all be handled by the studio if they offer those services. This can free you up to focus more on what you actually enjoy doing.
If you are in Las Vegas and are looking for a professional, comfortable, and affordable podcast studio to record in, check out the Las Vegas Podcaster Studios. We are conveniently located 15 minutes from the Las Vegas Strip, and offer a great recording experience for anyone who wants it.