When people hear the word “podcasting” they instantly think of an audio-only medium. Much like radio, podcasting started off as an audio-only endeavor, which was essentially a version of on-demand talk radio. It’s the type of thing that people would listen to on commutes, while doing chores, waiting in line, travelling, working out, etc. And the great thing about podcasting is that it’s STILL like that!

But now, there’s a new aspect to podcasting which is changing the way podcasts are made. And that is the advent of VIDEO podcasting.

Now that technology has caught up to make streaming video so much better and faster than it was when podcasting first began, video podcasting has become a new and exciting aspect to the podcasting space. YouTube is actually the largest podcasting platform on the planet, with up to 60% of all podcast listens occurring on YouTube. Video podcasting is so popular, that platforms like Spotify now offer all its users the ability to upload video podcasts for people to watch and listen to.

However, some people are still a little shy when it comes to recording video. After all, audio is easier to record, and you don’t have to get “camera ready” when you do an audio-only podcast. But when you are able to combine audio AND video, you dramatically increase your potential audience size, because some people prefer to watch video over listening to just audio, and some people prefer to simply listen to audio instead of having to sit down and spend time actually WATCHING something. So if your podcast caters to both of these audience segments, you have a much better chance of building a larger audience for your podcast.

Not only that, but the BIGGEST advantage in doing a video podcast is in allowing more people to actually DISCOVER your podcast. Though audio only services like Spotify and Apple Podcasts are great, the biggest issue with these types of platforms has always been how difficult it is for podcasts that aren’t on the top 10 of the charts to get discovered by listeners.

With video platforms like YouTube, there are sophisticated recommendation algorithms that will help get your podcast in front of people who ACTUALLY would be interested in listening to it. YouTube spends a lot of time, money, and effort to ensure that users of their site get the type of content they are most interested in watching. So if you are able to make a video version of your podcast and optimize it for YouTube, your chances of getting discovered and building an audience are far better than if you weren’t able to take advantage of YouTube’s advanced algorithms.

Beyond that, making a video podcast helps to create clips and highlights for far more social media platforms than just doing audio. Though “audiograms” are popular to make, not many people using social media stop to listen to them. But when you have video clips from your podcast, they are far more engaging and get shared much more than an audio clip. With pulling clips from a video podcast, you’re able to get exposed to people who use TikTok, Instagram, Facebook, Pinterest, LinkedIn, and even YouTube Shorts – which will get your podcast FAR more exposure than anything else you could publish highlights on.

So if you want to take advantage of this and make a video version of your podcast that will help you to get discovered and grow your audience, then you need to start recording video in addition to audio. At the Las Vegas Podcaster Studios, we make sure that everyone who records with us gets a professional quality audio AND video recording of their podcast. We even make 4k video versions available to those who want the highest quality video to share with their fans.

Making a video podcast doesn’t have to be hard or stressful – especially if your podcast has more than one person on it! If you find the right studio, you can engage with multiple guests and co-host in a very fun and easy manner, without all the expense and headaches of using video equipment!

If you are in the Las Vegas area and want to record a high quality video podcast, be sure to check out the Las Vegas Podcaster Studios!