It’s a valid question: Why start a podcast?

Well, there are many reasons someone may want to start a podcast. The biggest reason is that – it’s FUN! Starting your own podcast allows you to focus on any topic of conversation you desire, and share that passion with the world. Lots of people enjoy talking about a variety of things, and turning that into a podcast just requires you to record yourself talking about it. Podcasting can be done solo, or it can be done with a friend or group of friends. It’s entirely up to you as to why you want to start a podcast!

Beyond just podcasting for fun, Podcasts can have a great deal of benefit for a business or a profession. The popularity of Podcasts continues to grow, with more than 400 million podcast listeners around the globe. In the United States, which boasts over 100 million podcast listeners alone, podcasting is slowly taking over talk radio. According to Statista, nearly 80% of Americans over the age of 12 are now aware of podcasts. And with the wide adoption of smartphones, now everyone has the ability to listen to a podcast anywhere they desire!

Podcasts are great for getting out messages and information – especially things that are deemed “controversial”, because podcasting is completely decentralized. It’s truly difficult to censor anyone who has their own podcast, because even if that podcast is removed from one platform, there are multiple others where it can be found! And in the worst case scenario, you can simply host it on your own server for people to subscribe to via an RSS feed.

But more than that, Podcasts are great for community building and connecting with an audience. Studies have shown that listening to podcasts with headphones make them twice as likely to respond positively to what they are listening to. And that long periods of listening to someone speaks helps to create feelings of connection and trust.

This means that if you run a business and are looking for more customers or clients, Podcasting is a fantastic way to create bonds with listeners which can turn them into paying customers. Or, if you are an organization or pundit looking to get their message out, Podcasting is definitely the way to go.

Podcasting can also turn you into a celebrity. Yeah, maybe you won’t be the next Tom Cruise or Brad Pitt, but Podcasters can easily achieve mini-celebrity status by growing a loyal and active following from listeners. So if one of your goals is to be famous or become an influencer, then podcasting can definitely help you to achieve that.

Another benefit of starting a podcast is being able to monetize it so that you’re actually being paid to do it! This is perfectly possible, since many podcast distribution services offer dynamic ad insertion where you can earn money as people listen to ads that are played during your podcast. But more than that, you can grow a subscription following on services like Patreon, you can sign sponsors who will pay you to do in-episode ad reads for their product or service, and you can even sell your own products or services to your listeners! The possibilities are endless when it comes to monetizing your podcast.

Frankly, there is no better form of marketing when it comes to gaining exposure for the things you value. And it won’t be slowing down anytime soon! Podcasting is quickly and steadily growing as time goes on, and more and more people are migrating from radio to podcasting for its convenience, quality, and diversity of content.

And it isn’t expensive to get started! If you have a cell phone and a microphone, you can start recording a podcast TODAY. But if you want to step things up a notch and get professional-quality audio AND video to distribute your podcast to both the audio-only platforms and video platforms like YouTube, check out our studio here at the Las Vegas Podcaster Studio. We make creating podcasts fun, easy, and affordable, delivering to you a massively professional end-product.

In fact, come on by the studio and take a tour if you’re in Las Vegas! We’d love to meet you and answer your questions.

But until then, what are you waiting for? Start your own podcast today!